Web Survey Bibliography
Before diving right into the topic of questionnaire design, we would first like to set the stage by describing our overall philosophy to research. We believe that a good researcher, and indeed a good research user, should be a diver who plunges beneath the surface of the information gleaned from customers. Of course, the realities of time and budget constraints often dictate how deeply we can dive and what equipment we require. Sometimes we need a mouthpiece and mask to skim the surface; other times we’ll become deep sea divers with full scuba equipment. However, it’s imperative before asking your customers a single question that you ask yourself many questions. This leads to the most important part of the research process. Our focus in this article is on customers, those purchasers of products with whom we already have a relationship. They could be business customers or consumers.
Journal Homepage (abstract) / (full text)
Web survey bibliography - Marketing/business (336)
- Qualitatively Speaking: Online focus groups are no substitute for the real thing; 2001; Greenbaum, T.
- Designing a questionnaire that dives beneath the surface; 2001; Humphreys, G., McNeish, J.
- Human factors in business-to-business research over the internet; 2001; Culkin, N., Brown, Js., Fletcher, J.
- Experimental comparison of Web, electronic and mail survey technologies in operations management; 2001; Klassen, R. D., Jacobs, J.
- Old, new make up today's surveys.; 2000; James, D.
- Using online focus groups for e-commerce research; 2000; Johnson, W.
- The future of online research; 2000; James, D.
- You've got surveys; 2000; Lipke, D. J.
- The power of online research; 2000; Taylor, H.
- Use of E-Mail And Internet Surveys By Research Companies; 2000; Totten, J. W.
- Making Web research pay off: A research manager roundup; 1999; Smith, P.
- The Design of an International Real Time Data Collection System: SADC-HYCOS; 1999; Andrews, A. J., Pieyns, S., Servat, E.
- Measuring the Flow Construct in Online Environments: A Structural Modeling Approach; 1999; Novak, T. P., Hoffman, D. L., Yung, Y.-F.
- Casting a wider net; 1999; Marinelli, J.
- Anatomy of an on-line focus group; 1999; Sweet, C.
- In-home CAPI: a new era in data collection?; 1999; Bos, R.
- Japan Has 18 Million Internet Users; 20 Pct. Tried E-Commerce; 1999; Nikkei NetBusiness
- Ethical decision making in business: A comparison between New Zealand decision makers and a World Wide...; 1999; Frey, B. F.
- Web-based market research ushers in new age.; 1998; McCullough, D.
- Online research: playing to the Web's strengths; 1998; Yoffie, A. J.
- A case study of an on-line auction for the World Wide Web; 1998; Tjostheim, I., Eide, J.-O.
- The 10 commandments of electronic market research; 1998; Buchwald, J.
- Internet focus groups are not focus groups - so don't call them that; 1998; Greenbaum, T.
- What constitutes adoption of the Web: A methodological problem in assessing adoption of the World Wide...; 1998; Abels, E. G., White, M. D., Gordon-Murnane, L.
- Internet marketing research: resources and techniques; 1997; Forrest, E.
- Are Internet surveys ready for prime time; 1997; Davis, G.
- SUS - A quick and dirty usability scale; 1996; Brooke, J.
- Response latency as a signal to question problems in survey research; 1996; Bassili, J. N., Scott, S. B.
- Addressing disturbing and disturbed consumer behavior: Is it necessary to change the way we conduct...; 1996; Petty, R. E., Cacioppo, J. T.
- Virtual research exists, but how real is it; 1996; Roller, M. R.
- Focus groups on the Internet: an interesting idea but not a good one; 1995; Greenbaum, T.
- SUMI: the Software Usability Measurement Inventory; 1993; Kirakowski, J., Corbett, M.
- Response-time measurement in survey research. A method for CATI and a new look at nonattitudes; 1991; Bassili, J. N., Fletcher, J. F.
- The Effects of Appeals, Anonymity, and Feedback on Mail Survey Response Patterns from Salespeople; 1989; Pradeep, K. T.
- Some reflections on consumer panels; 1969; Hill, R. W.
- Recent trends in the development of market research; 1936